Selling with a strategy, not just a listing.
The price you ask, the way the property is presented and how the offer is negotiated decide the result. All three are planned before the property goes live.
The process.
Property review and pricing strategy
Preparation and staging
Marketing and launch
Market tracking
Offer negotiation
Support through completion
How I price a property.
Comparables, property history, current inventory and how long similar homes are taking to sell. Never a number pulled out of the air.
Value my home
Common seller mistakes.
Pricing to the most optimistic opinion.
The highest number is the easiest one to promise and the hardest one to get. A property that sits stops being new and starts being negotiated down.
Going live before the property is ready.
The first two weeks bring the most qualified traffic the listing will ever have. Photos of an unprepared home spend that traffic.
Treating photography as a cost.
The property is seen on a phone long before it is seen in person.
Confusing traffic with progress.
Showings without offers are information, and the information is usually about the price.
Negotiating only the price.
Dates, subjects, deposit and what stays in the house move a deal as much as the number does.
FAQ
It depends on the price band, the type of property and the preparation. I show you how long comparable properties actually took in your area, and we plan against those, not against a market average.
The commission is agreed with you in writing before anything goes live, and it is never a surprise at the end. On top of that come the lawyer or notary and, if there is a mortgage, the discharge. I go through all of it before you decide.
Usually not. What pays for itself is smaller than people expect: cleaning, light, small repairs and taking things out. I tell you which ones come back in the price and which ones do not.
Yes, and it is a logistics problem before it is a market problem. The order of the dates, the financing and what happens if one side moves are decided together, at the start.
We look at price, presentation and timing, in that order, and I tell you which one it is. Sometimes the honest answer is to take it off the market and come back, and I will say that too.
Let's talk before you make the decision.
A short conversation is usually enough to know where you stand and what the next step is. No pressure, no commitment.